People have tripled the time spent on the social networks in the past year and close to 17% of online time is on social networks. That doesn’t surprise then, when the money spent online on social network has had a triple digit growth. We already talked about the bullwhip effect on social media

Social network ad spending August 2008, USA : $49 million
Social network ad spending August 2009, USA : $108 million

Growth of 119% in yearly spending.

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