Here are some stats: 18% of American Twitter users are Hispanics, 20% of bloggers in America are of Hispanic ethnicity and there will be close to 23 million Hispanic Americans online this year. However, these numbers have failed to convince marketers to take the social media route to targeting this population as a recent study shows

Number of marketers who targeted Hispanic Americans via

Facebook : 18%
Twitter : 15%
MySpace : 5%
Others : 8%
None of the social media sites : 78%

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