If there is any doubt that social media marketing is an important part of today’s marketing campaign, consider this: 62% of companies surveyed recently revealed to employ an in-house social media marketing team.

The survey, conducted on the sidelines of SEMPO (Search Engine Marketing Professional Organization) surveyed close to 1500 client-side marketers (complete methodology provided below the survey results).

Here are the results from the survey

In-House : 62%
Social Media Specialist : 9%
PR Agency : 7%
Digital Marketing Agency : 6%
Advertising Agency : 4%
Web Design Agency : 3%
Search Agency : 2%
SEO Specialist : 2%
Paid Search Specialist : 1%
Other : 4%

Methodology : The State of Search Report is based on an online survey of nearly 1,500 client-side marketers (advertisers) and agency respondents, which took place in January and February 2010. SEMPO and Econsultancy promoted the survey to their respective members, offering a complimentary copy of this report as the incentive for taking part.

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