The companies at the top of the Fortune list aren’t necessarily getting their social media strategies right as a study has shown that the Fortune 100 companies have been extremely slow in adopting social media for their brand promotion. Here is a stat on the adoption of the various social media platforms by the Fortune 100 companies

Twitter : 65%
Facebook Fan page : 54%
Youtube channel : 50%
Corporate Blog : 33%
All Platforms : 20%

However, it needs to be noted that the growth in the past half year has been quick. Click here on the state of social media among the big firms last year.

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