Social Marketing For eCommerce
Posted: November 16th, 2009.
Purchasing stuff over the web increases when you know there are a lot more people doing it, and also when you are recommeded to it by your own network of family and friends. All this is forcing e-tailers to go the social marketing way. Here are the different marketing options (social and otherwise) eCommerce retailers plan to take up in the coming year
Social marketing : 49.5% (of respondents)
Video : 35.7%
Blogs :34.1%
Customer ratings and review : 34.1%
Live chat : 22.5%
Product personalization : 22.5%
Advanced rich media : 21.4%
Advanced Search : 20.9%
Mobile commerce : 19.2%
Content delivery network : 12.6%
Product Configuration : 12.1%
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Comments
Comment from Anand
Time November 16, 2009 at 5:50 am
True John. It has existed in some form or the other for quite some time. For example, customer reviews can also be seen as a way for e-tailers to let people talk to each other through the medium thus building engagement.
Comment from John Matthew
Time November 16, 2009 at 5:47 am
Yes, social media is going to be the major thrust of the future.
J