Millennia media has published its latest report that looks into the media consumption among various smartphone users by way of the number of ad requests noted from each of these platforms. According to the report, the Android OS is fast playing catch up to the iPhone OS looking at the growth in ad requests over the platforms in the past one month (March 2010).

Here is the mobile ad request growth rate published in Millennial Media’s report

Android : 72%
Apple : 20%
RIM : 25%

The study also notes that the iPad ad impressions grew 713% in the first full week that it was available. Not too surprising that.

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