Senior Citizens vs. Baby Boomers On the Internet
Posted: November 21st, 2009.
How many senior citizens and baby boomers are online and what exactly are they doing here? Well, there are quite a few active users in this demographic.
28% of American senior citizens (65+ years) had reported going online everyday in Feb and March of this year. Compare this with the boomer population that is estimated to constitute 28.8% of all internet users.
Activities that senior citizens do online
Use email : 94%
Shop online : 77%
Look for health information : 71%
Read news : 70%
Manage finances and banking : 59%
Play free online games : 47%
Activities that US Boomer population do online
Use email : 93%
Read news : 73%
Shopping online : 71%
Gather information : 67%
Pay bills : 66%
Social networking & Message boards : 39%
Watch videos online : 30%
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Comments
Comment from Anand
Time November 21, 2009 at 3:49 pm
Hi Sandesh
The data is presumably reliable because it comes from the Cable and Telecommunications Association for Marketing (CTAM).
Pingback from Most Popular Websites Among Senior Citizens — Tech Crunchies – Internet Statistics and Numbers
Time December 11, 2009 at 4:16 am
[...] online destinations among the senior citizens (65+) being not too different from what it could be for Boomers or younger. Here are the top ten websites that is popular among people of the older age group [...]
Pingback from Video Gaming Among Adult Population — Tech Crunchies – Internet Statistics and Numbers
Time January 11, 2010 at 4:22 am
[...] gaming is getting popular among the baby boomers and matures. A recent report from Deloitte shows the surging popularity of gaming among the older population. [...]
Comment from Shubiedoo
Time January 12, 2010 at 4:25 pm
What I’m interested in finding out is how the senior/boomer population’s usage of internet varies by salary, or where they shop? One would assume the usage decreases as the salaries lower, but that would be interesting to see laid out by age.
Comment from Anand
Time January 12, 2010 at 4:33 pm
That’s an interesting point to study, Shubiedoo. But I think one reason why researchers have not studied it is because the numbers are too thin to be distributed into salary brackets.
Will also probably check out if such a study has been conducted so far. Thanks for the comment.
Pingback from US Internet Penetration By Age — Tech Crunchies – Internet Statistics and Numbers
Time February 17, 2010 at 5:46 am
[...] 2010. The most internet savvy population is without doubt in the age group of 12-24. However, the landscape is changing quick among the older generation with the internet penetration likely to cross 50% [...]
Comment from Sandesh
Time November 21, 2009 at 3:20 pm
Very good information. But is it the correct information, if so the seniors do use lot of internet.