ROI On Online Direct Marketing

The American Direct Marketing Association (DMA) recently studied the returns on investment (ROI) of major marketing channels both online and offline. The results show a higher ROI on the online channels compared to offline marketing channels. Also, among the online marketing channels, commercial email was observed to be the medium with the highest ROI.

Here is an estimate of the ROI for the popular online marketing channels

Commercial email : $42.08
Internet Search : $21.90
Internet Display : $19.57

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