Response Rate Among Teenagers and Young Adults to Mobile Ads
Posted: December 3rd, 2008.
Teenagers and young adults are seemingly very receptive to mobile ads. A research study reveals that 19 percent of teenagers in the age group 15-17 years and 19 percent of young adults in the age group 21-30 years had responded to one of the mobile advertisements.
The response rate however dramatically fell to 7% for people in the age group 18-20 years of age!
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