Popular Online Marketing Strategies for 2009
Search engine marketing and email marketing are two evergreen online marketing tactics. Here are the most popular online marketing tactics ranked by the percentage of respondents who have used it through 2009 in the European market
Search : 64%
Email : 46%
Display : 41%
Video advertising : 35%
Affiliates : 26%
Behavioral targeting : 25%
Ad networks : 25%
Demographic targeting : 15%
Direct response : 15%
Sponsorship : 13%
Classified advertising : 8%


5 comments
[...] by a European advertising association earlier this year, close to 50% of the online advertisers had revealed that they used behavioral and demographic targeting in their online marketing campaigns. In a more [...]
[...] is still going strong. In an earlier article, we had seen that Email marketing was still among the top online marketing strategies, only next to Search engine [...]
I was surprised that email marketing is so strong after search coming in 2nd place. I think it will be reduced though by 2010 with all the new spams etc.
I would tend to disagree. Email marketing is kind of tried and tested now. So, despite the number of times your message mail fall into the filters, it still has a good conversion rate. Also, with better spam filters developed, genuine email marketers are all the more likely to reach out to their audience.
Yes, I have read that email marketing has already taken over search engine marketing in terms of effectiveness to generate sales within the free online marketing techniques.
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