Online Newspaper Advertising Spending
Posted: March 27th, 2009.
The fourth quarter of 2008 had 8 percent lesser ad spending on digital newspaper as compared to the ad spending in the fourth quarter of 2007.
Online Newspaper ad spending in Q4 2007 : $846 million
Online Newspaper ad spending in Q4 2008 : $778 million
Total ad spending on online newspapers in 2008 was $3.1 billion
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Comments
Comment from Anand
Time May 14, 2009 at 2:52 pm
Hi Ashley.,
In this period of economic downturn, advertising overall (except for mobile advertising) has taken a hit. Yes, printed newspapers have taken a major hit, but that does not warranty an increase in advertising revenues for their digital counterpart.
Comment from Ashley L.
Time May 14, 2009 at 2:48 pm
This is contradicting every other website. They say that online news is going up and paper newspapers are going down.