The most trusted online marketing medium is Search Engine Marketing and company websites. However, newer medium are evolving as profitable channels.

21% of B2B and 13% of B2C find podcasts an effective marketing medium
17% of B2B and 6% of B2C find blogs effective
14% of B2B and 11% of B2C have found success with RSS feeds
8% of B2B marketers find Second Life as an effective medium

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