In a study conducted by a European advertising association earlier this year, close to 50% of the online advertisers had revealed that they used behavioral and demographic targeting in their online marketing campaigns. In a more elaborate study across Europe and North America, online marketers reveal many more popular targeting options. Here are the various options ranked by percent of respondents

Geographic : 51%
Contextual : 49%
Demographic : 37%
Time Targeting : 25%
Profile/Log in data : 20%
Behavioral (Sequential,Retargeting,Remessaging) : 20%
Behavioral (Segment based : Intending to purchase) : 12%
Others : 1%
No Targeting : 19%

One-fifth of the marketers weren’t using any targeting option which means there is a gold-mine of opportunity!

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