Primarily, I believe there is nothing called an ‘important’ technique because as marketers would realize, every brand has its own ways to reach people. Having said that, a recent study was conducted by Alterian research to study what marketers saw as the most important among the ‘new marketing‘ techniques. Here are the results from the survey

Social Media Marketing : 66%
Engaging users on website : 57%
Customer Analysis and reporting : 56%
Individual email marketing : 55%
Multi-channel campaign management : 50%
Social media monitoring/listening tools : 36%

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