Mobile coupons are still only a small percentage of the entire coupon segment yet they are among the most popular. According to a recent study by Borrel Associates, Mobile coupons have a much higher redemption rates than those from newspapers or mail – as much as 10x times.

After a pretty flat growth during 2007 and 2008, the mobile coupons market has been growing blazingly fast since then and is expected to continue the trend for more years to come.

Here is the projected total spending from mobile coupons as studied by Borrell Associates

2006 : $3.3 million
2007 : $7.2 million
2008 : $7.15 million
2009 : $86.4 million
2010 : $373.7 million
2011 : $1055.3 million
2012 : $2242.4 million
2013 : $4101.6 million
2014 : $6598.5 million

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