Millennia Media’s Q4 ’09 report on the biggest spenders on mobile advertising has some interesting pointers. Unlike the online medium where Financial services rule the roost, mobile advertising has telecommunications and directories become the major spenders. Here are the top ten mobile advertisers by vertical

1. Portals and Directories
2. Telecommunications
3. Finance
4. Entertainment
5. Dating
6. Retail and Restaurants
7. Consumer Packaged Goods
8. Travel
9. Education
10. Automotive

Splitting up the travel vertical itself, we see 50% of the spending is from hotels, 28% by airlines, 14% by railways and 8% by the tourism sector.

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