What are the most important marketing objectives and strategies that marketers resort to while running a digital marketing campaign? A recent survey by Datran Media looked into the several aspects to draw conclusions.

One of the most striking revelations is that more than three fourths of marketers are looking at targeting as part of their marketing strategies while audience analytics measurement is a critical parameter to ensure that the right audience is being targeted. Here is a ranking of the various strategies that marketers pointed out in the survey

1. Targeting
2. Audience analytics measurement
3. Retention and loyalty campaigns
4. Email list growth
5. Content creation
6. Awareness building campaign
7. Win back former customers
8. Affiliate marketing
9. New target market discovery
10. Building apps for web 2.0

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