Market of Behavioral targeting of online ads
Posted: December 2nd, 2007.
Search results pages show ads close to the keyword searched. Similarly, ads that are shown relevant to a user’s behavior on websites is called behavioral targeting. It is done by depositing cookies on the users’ computers to track user action. This has privacy concerns but the market is increasing.
Spending on Behavioral targeting by 2008: $1 Billion
Spending prediction by 2011: $3.8 Billion
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Time February 17, 2010 at 4:56 am
[...] a study published in December 2007, the market for behaviorally targeted ads was predicted to grow to $3.8 billion by 2011. Now, in a study published recently, it has been [...]