Local shoppers no longer have to rely on information about coupon, offers and reviews from the local advertisers on newspaper while shopping in their neighborhood. The internet comes handy too. In a study by BIA/Kelsey, it was found that an overwhelming 97% of US internet users checked the online media for research before shopping locally.

Here are the most popular media used by local shoppers online

Online Media : 97%
Search Engines : 90%
Internet Yellow Pages : 48%
Comparison Shopping Sites : 42%
Vertical Sites : 24%

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