One of the major impacts recessions has is on advertising budgets. This downturn has affected online ad spending quite well that the projected spendings for the future has been revised massively.

Projected Online advertising spending in UK for 2009 in May, 2008 : £3.36 billion (27.1% growth rate)

New Projetions for online ad spending in UK in December, 2008 : £2.75 billion (7.2 % growth rate)

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