It is found that 57 percent of online users navigate their favorite sites from the home page. A study shows that more and more space should be given to promotion than plain content.

40 to 50 percent of the page real estate should be dedicated to the promotion and navigation content
20 to 30 percent area should be dedicated to the story content
10 to 15 percent area should be on user generated elements
15 to 20 percent of the area should carry advertisements

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