How to Improve Efficacy of Public Service Announcements?
Posted: December 27th, 2007.
Possibly the Scotland way! Previous studies in Scotland showed that out of 902 Television Public Service Announcement ads showed in over 30 markets, only 11.2% of the audience even watched a single ad. Scotland is now trying the virtual real estate to house its billboards – those virtual billboards on the Xbox 360 games: Project Gotham Racing 4, NBA Live, and Need for Speed: Carbon
Video games cater to over 73 percent of the 15-24 year old group. The project shall cost 10,000 pounds.
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