Online banners targeted at a people from a particular region shall grow strong in the next 4-5 years says a study by BIA/Kelsey. In my opinion, the potential for geo-targeted advertising has always existed. The challenge has always been to get super-targeted to a few hundred households or so from a locality. If ad networks like Google can get this to happen accurately, there is endless revenue to come.

Value of Geo-targeted online advertising in 2008 : $897 million (10.2% of display ads)
Value of Geo-targeted online advertising in 2013 : $1.9 billion projected (15% of display ads)

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