The Gay, lesbian. Bisexual and Transgender market is grouped as “GLBT”.

GLBT market in US: 15 million
Purchasing Power of GLBT: $660 billion
American GLBT adult users in 2007: 12.1 million
This is 7.9% of the total American internet population
Projected population of Gay lesbian Bisexual and Transgender population in 2011: 14 million

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