With Social networking becoming such a hugely popular concept, you might tend to believe that dating and match making websites are in for a toss. However, 97 million people visited these websites just in December 2007. This is 10 percent lower than the December 2006 result, however there is huge space for growth.

Match.com is the global leader in Dating websites and its top markets are USA and Japan. In US, there are over 92 million singles. However currently there are only 3 million who pay to visit an online dating website. The penetration is one-tenth of this number in Japan. So, the potential market is huge.

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