Email/Mobile Coupon Market in US
Posted: August 20th, 2009.
A major percent (51%) of the American households rely on the Sunday newspapers to scout for discount coupons. But email and mobile coupons are growing in popularity too:
Number of US households using mobile or email coupons : 8.9 million (8%)
Average age group of the email/mobile coupon user : 18-24 years
Average educational level : 51% likely to be college graduate or post graduate
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Pingback from Mobile Coupon Growth in North America — Tech Crunchies – Internet Statistics and Numbers
Time December 10, 2009 at 6:33 am
[...] Mobile coupons are a small speck of the overall coupon “industry” in US and Canada. But like it has already happened in Japan, mobile couponing is likely to pick up tremendous momentum in North America in the next few years. Here is how the industry is expected to grow [...]