If you are an email marketer, you will realize that it is not just about how big your database is, but how well your targets respond. You might probably not realized that the email service provider matters to. Here is a comparison of top email service provider based on the percent of recipients who opened the message and the eventual click rate.

Hotmail : 23.8% opened and 4.5% clicked
Yahoo : 24.5% opened and 4.2% clicked
Gmail : 30.9% opened and 7.4% clicked
AOL : 20.1% opened and 4.3% clicked

Gmail users are twice as better as AOL; almost..

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