If you are into email marketing, you would have realized that it is not only important that you build the list, but also retain the users in the list for a long enough time. This is especially relevant when you offer a freebie in order to grow your database. Many people in this list might sign up only for the freebie and once received, they might unsubscribe – most often because the information provide is not relevant to them. Here are the major reasons why people unsubscribe from email lists obtained from a survey

Newsletter not relevant to recipient : 46%
Too many emails to manage : 23%
They clutter the inbox : 16%
Untrusted source (Spam) : 16%

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