Email Marketing : Click Through Rate and Volumes
by Anand on January 5th, 2010
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Email marketing is still going strong. In an earlier article, we had seen that Email marketing was still among the top online marketing strategies, only next to Search engine advertising.
A recent study by Epsilon gives us an idea of the reach Email marketing has had and how it is growing
Email open rate in Q3 2008 : 19.8%
Email open rate in Q3 2009 : 22.0%
Click through rate(CTR) in Q3 2008 : 5.9%
Click through rate(CTR) in Q3 2009 : 6.2%
YoY growth in average email volume per organization : 7.5%
2 comments
Guess the survey was taken keeping commercial email softwares in view, coz with free methods email bulk marketing inboxing is less than 10%
I would think so. The survey was conducted among 200 clients of Epsilon, who are one of the leading online marketing solutions providers.
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