Email Marketing : Click Through Rate and Volumes
Posted: January 5th, 2010.
Email marketing is still going strong. In an earlier article, we had seen that Email marketing was still among the top online marketing strategies, only next to Search engine advertising.
A recent study by Epsilon gives us an idea of the reach Email marketing has had and how it is growing
Email open rate in Q3 2008 : 19.8%
Email open rate in Q3 2009 : 22.0%
Click through rate(CTR) in Q3 2008 : 5.9%
Click through rate(CTR) in Q3 2009 : 6.2%
YoY growth in average email volume per organization : 7.5%
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Comments
Comment from Anand
Time January 5, 2010 at 11:10 am
I would think so. The survey was conducted among 200 clients of Epsilon, who are one of the leading online marketing solutions providers.
Comment from Bangaloreloka
Time January 5, 2010 at 10:27 am
Guess the survey was taken keeping commercial email softwares in view, coz with free methods email bulk marketing inboxing is less than 10%