The e-book reader market is assumed to be worth $431 million in 2009 riding on the sale of close to 22 million e-readers this year. Who is buying these e-readers? Here are some stats on the e-book readers demographics

Gender ratio : 56.3% men and 43.7% women
Average age : 35-54 years
Average household income : $100K+
Average minimum education : Bachelors’ or Post Graduate

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