Do Blogs Influence Public Perception About A Company?
Posted: April 5th, 2008.
Blogs do not influence a great deal, but it has already started to be seen as a credible source of information by elite consumers as a source of information about a company. The poll conducted in October 2007 shows the most credible sources of information about a company as:
Person like themselves – 60%
Industry Analyst – 56%
Academic – 54%
Doctor – 53%
NGO representative- 50%
Company Employee – 43%
CEO of company – 23%
Blogger – 12%
I am not exactly sure why people chose Docs and NGO representatives over employees or CEOs
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Comments
Comment from Anand
Time November 1, 2009 at 4:49 am
It’s been a long time since I wrote this post Magnus, and looking back at it now, I very much agree with you..
Comment from Magnus
Time October 31, 2009 at 10:33 pm
Concerning docs, NGOs, CEOs and employees.
Is it not reasonable to assume that CEOs and employees are partial, that the CEO says only things that’s good for the company?