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	<title>Comments on: Display Advertising Rates : CPM Vs. RPM</title>
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	<description>Internet Statistics and Numbers</description>
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		<title>By: Anand</title>
		<link>http://gorumors.com/crunchies/display-advertising-rates-cpm-vs-rpm/comment-page-1/#comment-671</link>
		<dc:creator>Anand</dc:creator>
		<pubDate>Thu, 07 Jan 2010 13:28:23 +0000</pubDate>
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		<description>Yes, you can call it that way..</description>
		<content:encoded><![CDATA[<p>Yes, you can call it that way..</p>
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	<item>
		<title>By: Bangaloreloka</title>
		<link>http://gorumors.com/crunchies/display-advertising-rates-cpm-vs-rpm/comment-page-1/#comment-670</link>
		<dc:creator>Bangaloreloka</dc:creator>
		<pubDate>Thu, 07 Jan 2010 12:45:30 +0000</pubDate>
		<guid isPermaLink="false">http://techcrunchies.com/?p=1874#comment-670</guid>
		<description>Thanks for the knowledge.. so RPM is much like ROI..</description>
		<content:encoded><![CDATA[<p>Thanks for the knowledge.. so RPM is much like ROI..</p>
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		<title>By: Anand</title>
		<link>http://gorumors.com/crunchies/display-advertising-rates-cpm-vs-rpm/comment-page-1/#comment-669</link>
		<dc:creator>Anand</dc:creator>
		<pubDate>Wed, 06 Jan 2010 08:20:42 +0000</pubDate>
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		<description>RPM is not an ad format. It is the revenues (revenue per thousand impressions) that advertisers tend to make out of image ads.</description>
		<content:encoded><![CDATA[<p>RPM is not an ad format. It is the revenues (revenue per thousand impressions) that advertisers tend to make out of image ads.</p>
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		<title>By: Bangaloreloka</title>
		<link>http://gorumors.com/crunchies/display-advertising-rates-cpm-vs-rpm/comment-page-1/#comment-668</link>
		<dc:creator>Bangaloreloka</dc:creator>
		<pubDate>Wed, 06 Jan 2010 08:11:23 +0000</pubDate>
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		<description>BUT which network provides RPM? Actually both RPM and CPM looks similar..</description>
		<content:encoded><![CDATA[<p>BUT which network provides RPM? Actually both RPM and CPM looks similar..</p>
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