Display Advertising Rates : CPM Vs. RPM
Posted: January 6th, 2010.
Good news for online advertisers. A study by JP Morgan of the state of display advertising in the American market has shown that the difference between CPM (Cost per thousand impressions) and RPM (Revenue per thousand impressions) has been closing in. This means that advertisers spend less but earn more out of display advertising
| 2006 | 2007 | 2008 | 2009* | 2010* | 2011* | |
| CPM | $3.50 | $3.31 | $3.32 | $3.05 | $3.20 | $3.15 |
| RPM | $1.75 | $1.99 | $2.06 | $1.83 | $1.92 | $1.92 |
*Estimated
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Comments
Comment from Anand
Time January 6, 2010 at 8:20 am
RPM is not an ad format. It is the revenues (revenue per thousand impressions) that advertisers tend to make out of image ads.
Comment from Bangaloreloka
Time January 7, 2010 at 12:45 pm
Thanks for the knowledge.. so RPM is much like ROI..
Comment from Bangaloreloka
Time January 6, 2010 at 8:11 am
BUT which network provides RPM? Actually both RPM and CPM looks similar..