Demographic Profile Of Social Gamers
Posted: February 18th, 2010.
A comprehensive study of social gamers (which includes games like Farmville and Mafia Wars) was conducted by Information Solutions Group in USA and UK. Here are some interesting results from the survey (PDF link). Please note the stats provided are as a percentage of Internet users in the respective regions who play social games at least once a week.
Gender Profile of Social Gamers
| US | UK | Overall | |
| Male | 46% | 42% | 45% |
| Female | 54% | 58% | 55% |
Age Profile Of Social Gamers
| US | UK | Overall | |
| <18 | 0% | 1% | 1% |
| 18-21 | 4% | 8% | 5% |
| 22-29 | 11% | 22% | 14% |
| 30-39 | 20% | 25% | 21% |
| 40-49 | 20% | 22% | 20% |
| 50-59 | 26% | 15% | 22% |
| 60+ | 20% | 8% | 16% |
| Overall | 48% | 38% | 43% |
Income Profile Of Social Gamers
| USA | |
| <$15K | 8% |
| $15K - $24K | 12% |
| $25K - $34K | 14% |
| $35K - $49K | 17% |
| $50K - $74K | 21% |
| $75K - $99K | 11% |
| $100K + | 12% |
| UK | |
| <£700 | 6% |
| £7500-£11999 | 7% |
| £12000-£14999 | 9% |
| £15000-£24999 | 19% |
| £25000-£37999 | 20% |
| £38000-£49999 | 11% |
| £50000-£74999 | 8% |
| >£75000 | 4% |
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Time February 20, 2010 at 5:48 am
[...] there is no doubt that Facebook is the most preferred platform to play social games. A study (also read this) by Information Solutions Group lists down the most popular social networking platforms for games [...]