ARPU On Data And Voice For US Wireless Carriers
Posted: March 4th, 2010.
The average revenue per user (ARPU) on voice has been steadily falling as the data usage has been on the rise. According to a study by Chetan Sharma Consulting, Voice ARPU among American network operators has fallen by close to $15 between 2004 and 2009. On the other hand, data ARPU has increased by nearly $11. While the overall ARPU has definitely fallen, the increase in number of subscribers has meant that the revenues are on an upward trend.
Here are the ARPUs recorded
Voice ARPU
Q4 ’04 : $50
Q4 ’05 : $47
Q4 ’06 : $44
Q4 ’07 : $41
Q4 ’08 : $37
Q4 ’09 : $35
Data ARPU
Q4 ’04 : $4.00
Q4 ’05 : $5.50
Q4 ’06 : $8.00
Q4 ’07 : $10.50
Q4 ’08 : $13.00
Q4 ’09 : $15
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Time March 5, 2010 at 4:35 am
[...] Data ARPU among American mobile network service providers is steadily on the rise since 2004 and the corresponding number for voice has been falling. In a study of the network performance in the last quarter of 2009, Wireless Intelligence has found that ARPU has overall declined thanks to users spreading their spending across multiple connections. Here are the numbers gathered for the top US network carriers [...]