Monetizing online video is a tough ask and one of the more effective options is by using preroll ads. While websites such as Youtube have refrained from trying this intrusive strategy out, a study of online video site YuMe reveals that this is indeed an effective way to monetize. Here are the click-through rates recorded over the four quarters of 2009 from YuMe.

Q1 2009 : 1.88%
Q2 2009 : 1.42%
Q3 2009 : 1.11%
Q4 2009 : 0.74%
2009 Overall : 1.05%

However, as is clearly evident, the CTR has steadily dropped over the course of the year.

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