CPM Rates Across Verticals
by Gowri Naveen on November 27th, 2009
Share on 
So is it true that CPM rates have been falling? Apparently yes, unless you are in the ‘food’ vertical. That is what the Adify report suggests. While the new report does not suggest the current prevailing CPM rate for technology vertical, the numbers from the previous report have been provided. But are these numbers the standard? I would be happy if I could manage even half of what is given for technology!
| Q1 2009 | Q2 2009 | Q3 2009 | |
|---|---|---|---|
| Affluentials | $8.03 | $7.71 | $7.73 |
| Automotive | $17.26 | $15.33 | $12.47 |
| Beauty & Fashion | $4.3 | $3.73 | $3.22 |
| Business | $6.01 | $6.26 | $5.68 |
| Entertainment | $5.76 | $6.53 | $7.07 |
| Lifestyle | $14.36 | $12.45 | $10.19 |
| Parenting | $8.48 | $7.90 | $6.41 |
| Real Estate | $2.38 | $6.49 | $7.62 |
| Sports | $4.94 | $7.09 | $5.48 |
| News | $11.40 | $10.50 | $10.26 |
| Food | $1.50 | $3.63 | $6.94 |
| Technology | $13 | $16 | N/A |
3 comments
[...] CPM rates for pre-roll video ads has been falling. This is the news from the World’s largest branded [...]
[...] of the state of display advertising in the American market has shown that the difference between CPM (Cost per thousand impressions) and RPM (Revenue per thousand impressions) has been closing in. [...]
The data points for CPM rates across verticles are helpful. I want to dig a little deaper and find out data points more specific to CPM Rates across SMS and MMS and how they are determined.
Thank You
Chris
Leave a Comment