Change in Mobile Ad Revenue Constituents
Posted: October 16th, 2009.
SMS advertising is the biggest constituent of the mobile ad revenues currently. We already saw how Display and Search advertising could take over from SMS by 2013. A new study shows a slightly different share from what was projected by the Kelsey group. This one’s from Coda Research
2009
SMS : 61%
Display : 14%
Search : 25%
2013
SMS : 28%
Display : 21%
Search : 51%
2015
SMS : 3%
Display : 27%
Search : 70%
Coda has given SMS a few extra years to live.
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