It has barely been weeks since Google launched their new social network – the Google+. Despite its earlier failures at getting their social strategy right, Google appears to have cracked the social code this time around. The company has already announced the registration of 10 million members – a far cry from the 750 million [...]

Where do the most number of gamers on Facebook come from in the United States? A study conducted by AdParlor looked into data gathered from hundreds of advertising campaigns to extrapolate the numbers for the entire Facebook audience. Here are the top ten states and the number of gamers that each of these states contribute [...]

A couple of years back, people “networked” with friends on Facebook and “updated their status” over Twitter. At least, that was the original idea that Twitter was built upon. However, as usage as proliferated, the use-case scenarios have changed too. Today, Facebook is the network people use more for status-updates. Twitter has mostly become a [...]

United States has the largest number of users on Facebook – the world’s largest social network. Yet, the US is not even in the top 10 list when it comes to the list of countries with the heaviest social networkers. A recent study from Comscore has shown that Russia leads the world when it comes [...]

Over the past one year, location sharing services have proliferated quite a bit – at least in parts of United States and Europe. Services such as FourSquare and Gowalla primarily incentivize people for frequently “checking into” locations by offering them “badges“. While this may appear to be a futile exercise at the outset, companies are [...]

An important part of social media marketing is the way marketers exploit the retweeting functionality on Twitter. This is because marketing campaigns over Twitter or any other social medium are pretty much dependent on how viral the message spread and on Twitter, retweets enable users to spread any message to their own followers setting up [...]

It has been quite a while since I wrote about the social networking space in India. Last time I wrote about this was with respect to the December 2008 numbers when Orkut was a clear leader that had been fighting a new kid on the block; Facebook. Back then, Orkut had 12.8 million monthly visits [...]

Ad spending on social networks is on the rise and as it is in other segments of the digital media, US leads the pack when it comes to advertiser adoption. However, thanks to the terrific adoption of social networks, Facebook in particular, across the globe, advertisers in other parts of the world are taking cognizance [...]

Like it is elsewhere, Facebook is the most popular social network and the second biggest website in the Blighty. However, the social network is facing a slowdown in growth – not because it is getting less popular, but because there are not enough people on the internet to take the growth forward – Less than [...]

Now where does the average internet users hang out on the world wide web? If personal experience is anything to go by , it may not be difficult for a good majority of us to fathom that a significant amount of time is spent on social networks like Facebook and Twitter. According to a study [...]