SMS advertising is the biggest constituent of the mobile ad revenues currently. We already saw how Display and Search advertising could take over from SMS by 2013. A new study shows a slightly different share from what was projected by the Kelsey group. This one’s from Coda Research 2009 SMS : 61% Display : 14% [...]

Today a predominant number of mobile advertisers are doing so with the help of SMS. That could change in less than five years thanks to the proliferation of 3G and 4G in this time period. Here is how the different medium pan out as of now, and how they will look like by 2013 2008 [...]