Tech Crunchies » Mobile Advertising http://gorumors.com/crunchies Internet Statistics and Numbers Thu, 02 Feb 2012 17:12:17 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Average Ad CTR : iPhone Vs. iPad Vs. Android http://gorumors.com/crunchies/average-ad-ctr-iphone-vs-ipad-vs-android/ http://gorumors.com/crunchies/average-ad-ctr-iphone-vs-ipad-vs-android/#comments Wed, 25 Aug 2010 16:43:25 +0000 Anand Srinivasan http://gorumors.com/crunchies/?p=3545 The internet is slowly getting mobile. Wired.com had an article recently that proclaimed that the web was dead and the future was in the mobile apps. So, given such discussions, it is fair to assume that mobile phones are going to be a very significant area of marketing in the years to come. Consequently, mobile advertising is picking up too and jargons like CTR (Click through rate) that used to be limited to the web is now being used for the mobile platform as well.

So which platform offers the best returns for the advertiser? In a study of iPhone, iPad and Android plaforms, Chitika found that Android users were the most heavy ad-clickers. However, is this a positive thing? Some observers like Om Malik point out that the higher click-throughs on Android could stem from the fact that the older versions like 1.5 and 1.6 had clunkier user interfaces that may have confused the user with respect to differentiating ads from actual content. While that is plausible, it’s not entirely convincing. Here are the CTRs measured over the three platforms

iPhone : 0.654%
iPad : 1.01%
Android : 1.187%

Why do you think CTRs on Android phones are better?

]]> http://gorumors.com/crunchies/average-ad-ctr-iphone-vs-ipad-vs-android/feed/ 0 UK Mobile Advertising Market http://gorumors.com/crunchies/uk-mobile-advertising-market/ http://gorumors.com/crunchies/uk-mobile-advertising-market/#comments Tue, 27 Apr 2010 12:58:00 +0000 Anand Srinivasan http://gorumors.com/crunchies/?p=3321 2009 was not a great year for advertising. Nevertheless considering that mobile advertising is among the hottest emerging segment in advertising, it saw a 32% growth in UK last year, according to a study conducted by IAB and PWC.

Here are some interesting statistics and insights about the mobile ad market in United Kingdom

Total Spend : £37.6 million

Fastest Growing Formats
1. Mobile Search : £20.2 million (41% growth)
2. Mobile Display : £17.4 million (24%)
3. Tenancy : £1.4 million (17%)
4. SMS/MMS : £1.2 million (26%)

Top Display Ad Categories
1. Entertainment & Media : 61.5% market share
2. Telecom : 14.7%
3. Finance : 8.1%
4. Consumer Goods : 3.2%
5. Govt., Social & Political : 2.7%

]]> http://gorumors.com/crunchies/uk-mobile-advertising-market/feed/ 0 Smartphone OS Ad Requests Growth Statistics http://gorumors.com/crunchies/smartphone-os-ad-requests-growth-statistics/ http://gorumors.com/crunchies/smartphone-os-ad-requests-growth-statistics/#comments Mon, 19 Apr 2010 07:15:36 +0000 Anand Srinivasan http://techcrunchies.com/?p=2703 Millennia media has published its latest report that looks into the media consumption among various smartphone users by way of the number of ad requests noted from each of these platforms. According to the report, the Android OS is fast playing catch up to the iPhone OS looking at the growth in ad requests over the platforms in the past one month (March 2010).

Here is the mobile ad request growth rate published in Millennial Media’s report

Android : 72%
Apple : 20%
RIM : 25%

The study also notes that the iPad ad impressions grew 713% in the first full week that it was available. Not too surprising that.

]]> http://gorumors.com/crunchies/smartphone-os-ad-requests-growth-statistics/feed/ 0 BRIC Mobile Ad Spending Forecast http://gorumors.com/crunchies/bric-mobile-ad-spending/ http://gorumors.com/crunchies/bric-mobile-ad-spending/#comments Wed, 17 Mar 2010 05:20:29 +0000 Anand http://techcrunchies.com/?p=2257 The BRIC regions of Brazil, Russia, India and China are among the fastest growing regions in the telecommunication sector. While cell phone penetration in the region has been a tremendous success, revenues from mobile advertising is still in its infancy and is not expected to reach great levels in the next few years. Here are the projected mobile ad spending for the next few years

Brazil
2009 : $6.1 million
2010 : $11.8 million
2011 : $23.8 million
2012 : $40.9 million

Russia
2009 : $4.8 million
2010 : $6.4 million
2011 : $12.1 million
2012 : $22.4 million

India
2009 : $20.8 million
2010 : $35.4 million
2011 : $56.5 million
2012 : $85.4 million

China
2009 : $101.0 million
2010 : $223.2 million
2011 : $448.7 million
2012 : $699.9 million

]]> http://gorumors.com/crunchies/bric-mobile-ad-spending/feed/ 1 Mobile Advertising Strategy For Smartphone Users http://gorumors.com/crunchies/mobile-ad-offers-smartphone-users/ http://gorumors.com/crunchies/mobile-ad-offers-smartphone-users/#comments Wed, 17 Mar 2010 04:20:16 +0000 Anand http://techcrunchies.com/?p=2255 With modern day mobile phones being able to relay location among other specifics about the user, targeted advertising offers are seen to be increasingly embraced by the users. A study by Compete looked into the different mobile advertising offers that interest the smartphone owners. Here are the results from the survey

Grocery coupons : 36%
Scanable barcodes : 29%
Offers to save : 26%
Movie theater offers : 26%
Location based coupons via SMS : 21%
Travel website coupons : 20%
Ad within free app : 18%
Offer synced to schedule : 17%
Search related ads : 16%
SMS ads : 15%

]]> http://gorumors.com/crunchies/mobile-ad-offers-smartphone-users/feed/ 0 Mobile Ad Campaign Targeting Methods And Cost http://gorumors.com/crunchies/mobile-advertising-targeting-cost/ http://gorumors.com/crunchies/mobile-advertising-targeting-cost/#comments Tue, 02 Mar 2010 11:37:35 +0000 Anand http://techcrunchies.com/?p=2163 In its latest “SMART” report, Millennial Media looks into the various targeting options available for US mobile advertisers and has also measured the average cost incurred to acquire an engaged user. According to this report, here are the various mobile ad campaign targeting options and the share of budget it constitutes

Run-of-Network : 38%
Channel : 22%
Demographic : 20%
Custom Subnet : 15%
Audience : 4%
Takeover : 2%

Average Cost of acquiring an engaged user
Behavioral : $1.38
Takeover : $0.50
Demographic : $0.25
Channel : $0.21
Custom Subnet : $0.20
Run-of-Network : $0.12

]]> http://gorumors.com/crunchies/mobile-advertising-targeting-cost/feed/ 0 Mobile Advertising vs. Online Advertising http://gorumors.com/crunchies/mobile-advertising-vs-online-advertising/ http://gorumors.com/crunchies/mobile-advertising-vs-online-advertising/#comments Mon, 08 Feb 2010 06:15:02 +0000 Anand http://techcrunchies.com/?p=2043 At a time when marketers have been contemplating how the marketing budget should be allocated between traditional and online advertising channels, there appears to be a serious need for thought about how the new media advertising itself should be allocated. According to a recent study by a research firm, InsightExpress, mobile advertising brings far more ROI than online advertising.

The following study results were measured with online advertising as benchmark.

Mobile Internet Advertising
Unaided awareness : 9 percentage points above Online advertising
Aided awareness : 9 percentage points
Ad awareness : 24 percentage points
Overall : 12 percentage points

SMS Advertising
Unaided awareness : 5 percentage points
Aided awareness : 10 percentage points
Ad awareness : 18 percentage points
Overall : 7 percentage points

Mobile Video Advertising
Unaided awareness : 5 percentage points
Aided awareness : 10 percentage points
Ad awareness : 18 percentage points
Overall : 13 percentage points

Cumulatively, mobile advertising is seen to be 4.5 – 5 times better in delivering ROI than online advertising.

]]> http://gorumors.com/crunchies/mobile-advertising-vs-online-advertising/feed/ 0 Largest Mobile Advertisers By Industry http://gorumors.com/crunchies/mobile-advertising-vertical/ http://gorumors.com/crunchies/mobile-advertising-vertical/#comments Fri, 29 Jan 2010 03:54:18 +0000 Anand http://techcrunchies.com/?p=1997 Millennia Media’s Q4 ’09 report on the biggest spenders on mobile advertising has some interesting pointers. Unlike the online medium where Financial services rule the roost, mobile advertising has telecommunications and directories become the major spenders. Here are the top ten mobile advertisers by vertical

1. Portals and Directories
2. Telecommunications
3. Finance
4. Entertainment
5. Dating
6. Retail and Restaurants
7. Consumer Packaged Goods
8. Travel
9. Education
10. Automotive

Splitting up the travel vertical itself, we see 50% of the spending is from hotels, 28% by airlines, 14% by railways and 8% by the tourism sector.

]]> http://gorumors.com/crunchies/mobile-advertising-vertical/feed/ 0 Biggest Mobile Ad Networks By Revenue http://gorumors.com/crunchies/biggest-mobile-ad-networks-by-revenue/ http://gorumors.com/crunchies/biggest-mobile-ad-networks-by-revenue/#comments Mon, 18 Jan 2010 04:25:06 +0000 Anand http://techcrunchies.com/?p=1939 The AdMob acquisition has given Google the chance to turn their ad network into a powerhouse on the mobile space as well. According to a research by IDC, the revenues of the two companies in 2009 constituted over 25% of the entire mobile ad market. Here are the biggest mobile ad networks in the US by revenue

1. Millennial Media : $51 million
2. AdMob : $40 million
3. Yahoo : $32 million
4. Google : $28 million
5. Microsoft : $23 million
6. Quattro Wireless : $21 million
7. JumpTap : $11 million
8. AOL : $7 million
Others : $9 million

To compare this with our earlier list based on unique visitors written back in August 2009, click here.

]]> http://gorumors.com/crunchies/biggest-mobile-ad-networks-by-revenue/feed/ 0 Ad Click Through Rate (CTR) On Mobile OS http://gorumors.com/crunchies/ad-click-through-rate-ctr-on-mobile-os/ http://gorumors.com/crunchies/ad-click-through-rate-ctr-on-mobile-os/#comments Thu, 14 Jan 2010 04:33:46 +0000 Anand http://techcrunchies.com/?p=1919 Is the mobile operating system a factor while determining the kind of CTR that ads receive? Apparently it does. Symbian users tend to click on ads much more frequently than Blackberry users. User sophistication could be a factor, but then the iPhone records a high CTR as well.

A study conducted by mobile advertising company Smaato fixed the average ad CTR for all mobile phones at 100 and ranked the CTR of individual platforms based on this index. Here are the results

Symbian : 161
iPhone : 119
Windows Mobile : 112
Feature phones : 84
Android : 65
WebOs : 28
Blackberry : 26

]]> http://gorumors.com/crunchies/ad-click-through-rate-ctr-on-mobile-os/feed/ 0