The internet is slowly getting mobile. Wired.com had an article recently that proclaimed that the web was dead and the future was in the mobile apps. So, given such discussions, it is fair to assume that mobile phones are going to be a very significant area of marketing in the years to come. Consequently, mobile [...]

2009 was not a great year for advertising. Nevertheless considering that mobile advertising is among the hottest emerging segment in advertising, it saw a 32% growth in UK last year, according to a study conducted by IAB and PWC. Here are some interesting statistics and insights about the mobile ad market in United Kingdom Total [...]

Millennia media has published its latest report that looks into the media consumption among various smartphone users by way of the number of ad requests noted from each of these platforms. According to the report, the Android OS is fast playing catch up to the iPhone OS looking at the growth in ad requests over [...]

The BRIC regions of Brazil, Russia, India and China are among the fastest growing regions in the telecommunication sector. While cell phone penetration in the region has been a tremendous success, revenues from mobile advertising is still in its infancy and is not expected to reach great levels in the next few years. Here are [...]

With modern day mobile phones being able to relay location among other specifics about the user, targeted advertising offers are seen to be increasingly embraced by the users. A study by Compete looked into the different mobile advertising offers that interest the smartphone owners. Here are the results from the survey Grocery coupons : 36% [...]

In its latest “SMART” report, Millennial Media looks into the various targeting options available for US mobile advertisers and has also measured the average cost incurred to acquire an engaged user. According to this report, here are the various mobile ad campaign targeting options and the share of budget it constitutes Run-of-Network : 38% Channel [...]

At a time when marketers have been contemplating how the marketing budget should be allocated between traditional and online advertising channels, there appears to be a serious need for thought about how the new media advertising itself should be allocated. According to a recent study by a research firm, InsightExpress, mobile advertising brings far more [...]

Millennia Media’s Q4 ’09 report on the biggest spenders on mobile advertising has some interesting pointers. Unlike the online medium where Financial services rule the roost, mobile advertising has telecommunications and directories become the major spenders. Here are the top ten mobile advertisers by vertical 1. Portals and Directories 2. Telecommunications 3. Finance 4. Entertainment [...]

The AdMob acquisition has given Google the chance to turn their ad network into a powerhouse on the mobile space as well. According to a research by IDC, the revenues of the two companies in 2009 constituted over 25% of the entire mobile ad market. Here are the biggest mobile ad networks in the US [...]

Is the mobile operating system a factor while determining the kind of CTR that ads receive? Apparently it does. Symbian users tend to click on ads much more frequently than Blackberry users. User sophistication could be a factor, but then the iPhone records a high CTR as well. A study conducted by mobile advertising company [...]