Despite all the buzz around “new media“, the tried and tested forms of online marketing still remain the most popular channels to reach the consumers. A recent study by market research firm Lyris showed that email marketing was still by far the most popular online marketing channel among corporates; followed by the company website. Sorry, [...]

The internet is slowly getting mobile. Wired.com had an article recently that proclaimed that the web was dead and the future was in the mobile apps. So, given such discussions, it is fair to assume that mobile phones are going to be a very significant area of marketing in the years to come. Consequently, mobile [...]

AOL has been attempting a transition to content-based business model and while it has definitely helped the company find a focus area for the future, the revenues are hard to come by. According to the recent quarterly revenue report filed by the company, the revenues have been gradually falling and the company that made over [...]

The mobile ad market has been growing at a quick pace. According to a report by eMarketer, the mobile advertising market is poised to reach $593 million. A study by MediaMind concludes that mobile banners comprehensively outdo standard banners when it comes to click throughs and conversion rates. In their study of automotive ads, MediaMind [...]

Comscore has published an interesting study that looks into the ad banner sizes and formats. According to the report, the ad creatives are horizontal banners with only a tenth of the advertisements actually sky scrapers. Also, as you may have assumed, 300×250 is the most common ad format – I have personally found this format [...]

Popular email marketing solutions provider, GetResponse, has published results from a recent study where the firm concludes that including social media links inside the email marketing message tends to drastically improve the CTR. Here is an average CTR measured with the following number of social media links No Sharing option : 7.20% 1 Social Media [...]

With the growth of social media, lead generation has become much more personal and social. Earlier, online lead generation techniques would majorly depend on Search engine marketing to target users looking for a particular solution and advertising to them and consequently generating a lead. However, with social media, marketers connect with the consumers over a [...]

The recession is no longer around. That is the crux of the report ComScore has published which notes that the online display advertising market has seen a resurgence of sorts after the low in 2009. According to the report, Americans viewed over 1 trillion display ads in the first quarter of 2010. This is close [...]

According to a recent report by Kantar Media, a subsidiary of WPP, Microsoft was the largest advertiser among technology companies in 2009. The report claims that Microsoft spent $518 million or 0.9% of their total revenues in advertising. While the other companies spent lesser, when accounted in terms of the percent of revenue spent in [...]

2009 was not a great year for advertising. Nevertheless considering that mobile advertising is among the hottest emerging segment in advertising, it saw a 32% growth in UK last year, according to a study conducted by IAB and PWC. Here are some interesting statistics and insights about the mobile ad market in United Kingdom Total [...]