Archive for 'Demographics'
African American Internet Population in USA
The African American population has had relatively lesser Internet penetration compared to the other ethnic groups in the US. However, the gap has been reducing. Here is the projected Internet penetration of African Americans till 2013: 2008 : 46.4% 2009 : 48.7% 2010 : 51% 2011 : 53.2% 2012 : 54.8% 2013 : 56.4%
Posted: March 12th, 2009 under Demographics.
Comments: 1
Gender Distribution Among Internet Users in UK
Men shall continue to outnumber women in terms of Internet usage in the United Kingdom, though the gap is closing in gradually. Here is a projection of the gender distribution among Internet users in England. 2008 Men : 51.1% Women : 48.9% 2009 Men : 51.1% Women : 48.9% 2010 Men : 51% Women : [...]
Posted: January 31st, 2009 under Demographics.
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UK Internet and Mobile Internet Demographics
Inspite of the huge adoption of mobile internet among British internet users, the growth rate of internet has still surpassed WAP. Internet: Grew 11 percent from last year 70% of the population (35 million users) now use Internet Male : Female ratio is 52:48 Mobile Internet: Grew 9 percent from last year 25% of the [...]
Posted: December 6th, 2008 under Demographics.
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Internet Penetration of American Baby Boomer Population
Baby boomers form the largest segment of the US Internet population. Here is their percent share of the entire American Internet population from 2008 projected till 2013: 2008 : 29.4% 2009 : 28.8% 2010 : 28.3% 2011 : 27.7% 2012 : 27.3% 2013 : 26.8%
Posted: December 4th, 2008 under Demographics.
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Income Levels of MySpace and Facebook Users
What is the average annual income of MySpace and Facebook users? Here is a percent distribution that is likely to throw some idea: MySpace: Income>$60K : 52% Income>$75K : 40% Income>$100K : 23% Income$60K : 65% Income>$75K : 51% Income>$100K : 33%
Posted: December 3rd, 2008 under Demographics.
Comments: 1
Growth of Internet Usage Among Indian Users
There are 49 million Internet users in India; 40 million from the Urban areas. 35 million people access Internet regularly. This is a 19 percent jump from last year. 25 million people access Internet everyday. 87% of Home users access the Internet everyday. A home computer is used by 2.3 people on an average compared [...]
Posted: November 18th, 2008 under Demographics.
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Which is the Best Ad-Format for your User?
The best ad format depends on your user’s age as well. Here is the most favorite ad format inferred from the US internet users who happened to click on online ads. <25 : Video ads 25-34 : Top Banner 35-44 : Top Banner and Right Banner 45-54 : Text Links and Right Banner 55-64 : [...]
Posted: October 23rd, 2008 under Demographics.
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American Bloggers Demographics
Race/Ethnicity of bloggers in USA (in percentage) White – 69.7% Hispanic – 20% African American – 12.2% Asian – 3.7%
Posted: July 25th, 2008 under Demographics.
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Internet Access Among Senior American Citizens
Internet penetration among the senior citizens in USA (62+ years) is increasing. Here is a projection in terms of the percent of the total population of senior citizens: 2006 : 9.7% 2007 : 10.2% 2008 : 10.6% 2009 : 11.0% 2010 : 11.4% 2011 : 12.0%
Posted: May 28th, 2008 under Demographics.
Comments: 1
Internet Demographics for USA
The most recently updated demographic profile for America was released by Nielsen. Accordingly, the numbers in percent terms are: Male : 48.48% Women : 51.52% Age Groups: 02-11 : 9.26% 12-17 : 12.69% 18-24 : 7.07% 25-34 : 12.8% 35-49 : 26.99% 55+ : 22.54% 65+ : 9.67%
Posted: May 24th, 2008 under Demographics.
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