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Archive for 'Demographics'

African American Internet Population in USA

The African American population has had relatively lesser Internet penetration compared to the other ethnic groups in the US. However, the gap has been reducing. Here is the projected Internet penetration of African Americans till 2013: 2008 : 46.4% 2009 : 48.7% 2010 : 51% 2011 : 53.2% 2012 : 54.8% 2013 : 56.4%

Gender Distribution Among Internet Users in UK

Men shall continue to outnumber women in terms of Internet usage in the United Kingdom, though the gap is closing in gradually. Here is a projection of the gender distribution among Internet users in England. 2008 Men : 51.1% Women : 48.9% 2009 Men : 51.1% Women : 48.9% 2010 Men : 51% Women : [...]

UK Internet and Mobile Internet Demographics

Inspite of the huge adoption of mobile internet among British internet users, the growth rate of internet has still surpassed WAP. Internet: Grew 11 percent from last year 70% of the population (35 million users) now use Internet Male : Female ratio is 52:48 Mobile Internet: Grew 9 percent from last year 25% of the [...]

Internet Penetration of American Baby Boomer Population

Baby boomers form the largest segment of the US Internet population. Here is their percent share of the entire American Internet population from 2008 projected till 2013: 2008 : 29.4% 2009 : 28.8% 2010 : 28.3% 2011 : 27.7% 2012 : 27.3% 2013 : 26.8%

Income Levels of MySpace and Facebook Users

What is the average annual income of MySpace and Facebook users? Here is a percent distribution that is likely to throw some idea: MySpace: Income>$60K : 52% Income>$75K : 40% Income>$100K : 23% Income$60K : 65% Income>$75K : 51% Income>$100K : 33%

Growth of Internet Usage Among Indian Users

There are 49 million Internet users in India; 40 million from the Urban areas. 35 million people access Internet regularly. This is a 19 percent jump from last year. 25 million people access Internet everyday. 87% of Home users access the Internet everyday. A home computer is used by 2.3 people on an average compared [...]

Which is the Best Ad-Format for your User?

The best ad format depends on your user’s age as well. Here is the most favorite ad format inferred from the US internet users who happened to click on online ads. <25 : Video ads 25-34 : Top Banner 35-44 : Top Banner and Right Banner 45-54 : Text Links and Right Banner 55-64 : [...]

American Bloggers Demographics

Race/Ethnicity of bloggers in USA (in percentage) White – 69.7% Hispanic – 20% African American – 12.2% Asian – 3.7%

Internet Access Among Senior American Citizens

Internet penetration among the senior citizens in USA (62+ years) is increasing. Here is a projection in terms of the percent of the total population of senior citizens: 2006 : 9.7% 2007 : 10.2% 2008 : 10.6% 2009 : 11.0% 2010 : 11.4% 2011 : 12.0%

Internet Demographics for USA

The most recently updated demographic profile for America was released by Nielsen. Accordingly, the numbers in percent terms are: Male : 48.48% Women : 51.52% Age Groups: 02-11 : 9.26% 12-17 : 12.69% 18-24 : 7.07% 25-34 : 12.8% 35-49 : 26.99% 55+ : 22.54% 65+ : 9.67%