Category — Demographics

Close to one-fifths of Facebook users are now above the age of 45, which is interesting because this can potentially be detrimental to one another social network – Classmates.com, one of the earliest social networks where a good majority are the older people looking for lost classmates.

Here is the age-wise distribution

13-17 : 10%
18-25 : 29%
26-34 : 23%
35-44 : 19%
45-54 : 12%
55-65 : 7%

I don’t get it. Isn’t there even a fraction of the population that is above 65 or below 13?

There are more men than women among the 56.9 million mobile internet users in the US. What is more noteworthy is that a majority of the American mobile internet users are in the age bracket of 35-54 years of age. Here is the entire distribution

13-17 : 12%
18-24 : 11%
25-34 : 28%
35-54 : 38%
55-64 : 9%
65+ : 3%

Mobile internet users in USA increased by 34% in the past year and they now number around 56.9 million. The growth rate among women was higher than men by 9 percentage points. But ultimately, there are still more men than women on the mobile web

Men : 53%
Women : 47%

Women rule in most of the social networks, except one, where they just cannot beat the men anytime soon – Digg.com. Also, never knew Twitter, MySpace and Facebook were all so girly. Wonder if all those fake accounts on Twitter were discounted or not.

Where Equality Rules
Bebo
LinkedIn
Youtube

Where Men Rule
Digg : 64%

Where Women Rule
Delicious : 52%
Hi5 : 54%
Flickr : 55%
Friendfeed : 55%
Twitter : 57%
Facebook : 57%
Classmates : 64%
MySpace : 64%

Internet in Mexico is growing at a healthy pace. Though it does lag behind quite a few Latin American countries, the overall penetration and numbers are very healthy. Here are a few stats that will elucidate the state of internet in Mexico better

Internet penetration in Mexico : 25%-30%
48% of all Internet users are between 15-24 years of age (26% worldwide)
5% of marketing spend is digital

Social Media
9.7% of internet users read blogs
6.6% people write blogs
8.1% are on social networks
8.0% upload pics online
6.3% upload videos online
10.4% watch online videos
7.9% download podcasts
5% use RSS feeds

More women are into Facebook in the US than men. In the most recent study, there were over 34.3 million American men and 45.4 million American women who were registered on Facebook.

Here is the percent-wise distribution (of the whole US population) in the various age categories

13-17
Men : 4.64%
Women : 6.15%

18-25
Men : 13.43%
Women : 15.18%

26-34
Men : 9.91%
Women : 13.17%

35-44
Men : 8.03%
Women : 10.91%

45-54
Men : 4.64%
Women : 7.4%

55-65
Men : 2.38%
Women : 4.14%

Total Men : 43.03%
Total Women : 56.97%

Lifestyles seemingly are very different when it comes to the internet behavior of Americans vis-a-vis Europeans.

Peak Internet traffic in Europe : 7 PM GMT
Peak Internet traffic in USA : 11 PM EDT – 3 AM EDT

Late night traffic spike in USA is due to:
Adult Entertainment videos
Web surfing (52%)
P2P : 15-20%

The numbers may not be proportionate to the population, but the Indian users are very highly engaging:

The number of broadband subscribers : 6.8 million
The number of Active Internet users in 2009 : 54 million (login at least once a month)
Growth forecast in active internet users in 2010 : 34%

Facebook grew 156% in India in the past 12 months
Indians are among the top 10 on Twitter

Not all women who are on sites like Facebook are there to answer those ‘How many crushes do I have’ kind of quizzes. A study of American women revealed the following more serious looking reasons why women visit social networks (ranked by importance):

1. Network profesionally
2. Stay up-to-date with friends
3. Promote business
4. Stay up-to-date with her groups
5. Research product or service
6. Stay up-to-date with family
7. Work requires it
8. Get advice
9. Find deals and discounts
10. Find new friends
11. Follow her hobby
12. Check up on kids

No photo-sharing? The study doesn’t sound convincing to me!

What is the population of Internet users in United Kingdom? It is definitely projected to grow to the following numbers in the coming years:

2009 : 37.1 million
2010 : 38.4 million
2011 : 39.6 million
2012 : 40.8 million
2013 : 42.0 million