Tech Crunchies » Demographics

Age Distribution Of Internet Users In UK

Anand Srinivasan — Thu, 20 May 2010 06:09:06 +0000

It is a no-brainer that the number of internet users are on the rise, not just in UK, but globally. Refreshingly, a modest level of increase has been coming from the senior citizen population – those above the age of 65 years. According to a recent study conducted by Ofcom on UK Adult Media Literacy, internet users above 65 years have increased from being 6% of all internet users in UK to now constitute 8%. Small, yet significant.

Here is how the age distribution among adult internet users in UK was in 2005
16-24 : 19%
25-34 : 22%
35-44 : 26%
45-54 : 15%
55-64 : 12%
65+ : 6%

This is how the numbers stand in 2009
16-24 : 19%
25-34 : 18%
35-44 : 20%
45-54 : 15%
55-64 : 15%
65+ : 8%

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Government Websites Usage Demographics

Anand Srinivasan — Mon, 03 May 2010 07:44:03 +0000

Pew Internet has published an interesting study that looks into the usage of Government owned websites by citizens. Here are some interesting perspectives into the common demographics of users who access the websites.

82% of American Internet users have accessed a government website in the past 12 months

Gender
Male : 83%
Female : 81%

Race/Ethnicity
White : 83%
Black : 72%
Hispanic : 78%

Age
18-29 : 83%
30-49 : 83%
50-64 : 80%
65+ : 74%

Annual Household Income
< $30,000 : 70%
$30,000 – $49,999 : 85%
$50,000 – $74,999 : 90%
$75,000 + : 91%

Education
Less than High School : 68%
High School grads : 71%
Some college : 83%
College passout : 93%

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Male-Female Gender Ratio Of Blackberry Handset Owners

Anand Srinivasan — Fri, 09 Apr 2010 05:30:59 +0000

When it comes to gadgets like smartphones, you would normally expect men to be more predominant in ownership. However, Blackberry pleasantly surprises with its gender mix. According to a recent study by mobile content provider Myxer, women constitute over 60% on an average for a majority of Blackberry handsets. This number breaches the 70% in some cases like Blackberry Pearl.

Here are the male-female gender mix among the various Blackberry handsets as measured by Myxer.

Pearl 8130 : 70% females
Curve 8530 : 69% females
Curve 8520 : 69% females
Curve 8320 : 68% females
Curve 8310 : 67% females
Curve 8330 : 66% females
Curve 8900 : 66% females
Bold 9700 : 62% females
Tour 9630 : 59% females
Storm 9530 : 54% females

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Average Age Distribution Across Social Network Websites

Anand Srinivasan — Mon, 22 Mar 2010 05:16:44 +0000

Close to one-third of social network users are over 45 years of age. This is according to a recent study from Pingdom. The study looks at the age distribution across 19 most popular social networking websites in the US. As per the study, here is the average age distribution across social networks in the United States

0 – 17 : 15%
18-24 : 9%
25-34 : 18%
35-44 : 25%
45-54 : 19%
55-64 : 10%
65 + : 3%

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Mobile Social Network Usage By Age

Anand — Thu, 04 Mar 2010 04:02:24 +0000

Unlike popular perception, it is not the kids and young adults social networking on the go with their mobile phones. Instead it is mostly the middle aged parent who is most active on mobile social networks.

Nielsen presents an age-wise breakup of mobile social network users based on data for December 2009

13-17 : 7%
18-24 : 16%
25-34 : 34%
35-54 : 36%
55-64 : 5%
65+ : 2%

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Demographic Profile Of Social Gamers

Anand — Thu, 18 Feb 2010 04:55:54 +0000

A comprehensive study of social gamers (which includes games like Farmville and Mafia Wars) was conducted by Information Solutions Group in USA and UK. Here are some interesting results from the survey (PDF link). Please note the stats provided are as a percentage of Internet users in the respective regions who play social games at least once a week.

Gender Profile of Social Gamers

	US	UK	Overall
Male	46%	42%	45%
Female	54%	58%	55%

Age Profile Of Social Gamers

	US	UK	Overall
<18	0%	1%	1%
18-21	4%	8%	5%
22-29	11%	22%	14%
30-39	20%	25%	21%
40-49	20%	22%	20%
50-59	26%	15%	22%
60+	20%	8%	16%
Overall	48%	38%	43%

Income Profile Of Social Gamers

USA
<$15K	8%
$15K - $24K	12%
$25K - $34K	14%
$35K - $49K	17%
$50K - $74K	21%
$75K - $99K	11%
$100K +	12%

UK
<£700	6%
£7500-£11999	7%
£12000-£14999	9%
£15000-£24999	19%
£25000-£37999	20%
£38000-£49999	11%
£50000-£74999	8%
>£75000	4%

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Internet Usage Among African American Population

Anand — Tue, 09 Feb 2010 04:12:55 +0000

In a study published on eMarketer last year, the internet penetration among the African Americans is close to 50%. While this might not be a particularly exciting factor for online marketers, the following numbers about African Americans who access the internet should.

Average time spent online : 18 hours per week (15 hours/week on TV)
Internet access via PC : 93%
Internet access via mobile phone : 76%
Social Networkers : 50%
Avid downloaders of digital content : 66%

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Most Popular Websites Among Senior Citizens

Anand — Fri, 11 Dec 2009 04:16:52 +0000

The generation gap is seemingly narrowing online with popular online destinations among the senior citizens (65+) being not too different from what it could be for Boomers or younger. Here are the top ten websites that is popular among people of the older age group (ranked by monthly uniques)

1. Google Search : 10.2 million
2. Windows Media Player : 8.24 million
3. Facebook : 7.9 million
4. Youtube : 7.6 million
5. Amazon : 5.6 million
6. Yahoo Mail : 5.6 million
7. Yahoo Search : 5.5 million
8. Yahoo homepage : 5.3 million
9. Bing : 4.5 million
10. Google Maps : 4.3 million

Wait, let me explain. Windows Media Player does not fit in, but probably is in there in this list prepared by Nielsen because of the number of websites that embed the player in their sites. Sort of weird that Nielsen should include that, but they just did.

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E-Reader Demographics

Anand — Sat, 05 Dec 2009 04:17:32 +0000

The e-book reader market is assumed to be worth $431 million in 2009 riding on the sale of close to 22 million e-readers this year. Who is buying these e-readers? Here are some stats on the e-book readers demographics

Gender ratio : 56.3% men and 43.7% women
Average age : 35-54 years
Average household income : $100K+
Average minimum education : Bachelors’ or Post Graduate

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UK Internet Users Statistics

Kasthuri VN — Tue, 01 Dec 2009 05:38:51 +0000

I must admit that this statistic caught me by surprise. The percent of Internet users in UK looks pretty lower than one would have assumed. First let us look at how the internet users in the UK are distributed across the different age groups

Age	Male	Female
2-17	6.2%	6.6%
18-34	12.6%	15.3%
35-49	14.3%	14.7%
50-64	12.3%	10.5%
65+	5.1%	2.5%
TOTAL	50.5%	49.6%

The study was conducted by Nielsen. One possible reason why the percentages appear low is because the study was conducted for one particular month – September. Another study conducted on the frequency of internet usage shows that a lot many of the internet users access the internet at an interval higher than 30 days, and it is probably why the internet penetration gathered inside a single month looks pretty low.