It is a no-brainer that the number of internet users are on the rise, not just in UK, but globally. Refreshingly, a modest level of increase has been coming from the senior citizen population – those above the age of 65 years. According to a recent study conducted by Ofcom on UK Adult Media Literacy, [...]

Pew Internet has published an interesting study that looks into the usage of Government owned websites by citizens. Here are some interesting perspectives into the common demographics of users who access the websites. 82% of American Internet users have accessed a government website in the past 12 months Gender Male : 83% Female : 81% [...]

When it comes to gadgets like smartphones, you would normally expect men to be more predominant in ownership. However, Blackberry pleasantly surprises with its gender mix. According to a recent study by mobile content provider Myxer, women constitute over 60% on an average for a majority of Blackberry handsets. This number breaches the 70% in [...]

Close to one-third of social network users are over 45 years of age. This is according to a recent study from Pingdom. The study looks at the age distribution across 19 most popular social networking websites in the US. As per the study, here is the average age distribution across social networks in the United [...]

Unlike popular perception, it is not the kids and young adults social networking on the go with their mobile phones. Instead it is mostly the middle aged parent who is most active on mobile social networks. Nielsen presents an age-wise breakup of mobile social network users based on data for December 2009 13-17 : 7% [...]

A comprehensive study of social gamers (which includes games like Farmville and Mafia Wars) was conducted by Information Solutions Group in USA and UK. Here are some interesting results from the survey (PDF link). Please note the stats provided are as a percentage of Internet users in the respective regions who play social games at [...]

In a study published on eMarketer last year, the internet penetration among the African Americans is close to 50%. While this might not be a particularly exciting factor for online marketers, the following numbers about African Americans who access the internet should. Average time spent online : 18 hours per week (15 hours/week on TV) [...]

The generation gap is seemingly narrowing online with popular online destinations among the senior citizens (65+) being not too different from what it could be for Boomers or younger. Here are the top ten websites that is popular among people of the older age group (ranked by monthly uniques) 1. Google Search : 10.2 million [...]

The e-book reader market is assumed to be worth $431 million in 2009 riding on the sale of close to 22 million e-readers this year. Who is buying these e-readers? Here are some stats on the e-book readers demographics Gender ratio : 56.3% men and 43.7% women Average age : 35-54 years Average household income [...]

I must admit that this statistic caught me by surprise. The percent of Internet users in UK looks pretty lower than one would have assumed. First let us look at how the internet users in the UK are distributed across the different age groups Age Male Female 2-17 6.2% 6.6% 18-34 12.6% 15.3% 35-49 14.3% [...]