It has been three years since social networking started off in this part of the world, and for almost the entire period it has been Orkut that has been the leader in this market. Orkut’s simple interface was preferred as the networking tool over the American favorite MySpace. Facebook was unheard in South Asia (India [...]

When Apple announced yesterday that they are dropping the price of their iPhone 8GB from $599 to $399, you would expect jubilation all around. One thing that had held back many people from purchasing their own iPhone was simply the price and this drop in price was always to be expected and when it really [...]

We all know how brands are made or broken with celebrity advertising. But of late, Yahoo and Google have chosen the new way to use celebrities as a way to popularize their products. Yahoo first came up with this idea for its Yahoo answers website. For this, they roped in the Indian President, Dr. APJ [...]

Google Bombs are always thought of as part of technology humor; something to simply show why George Bush is a ‘Miserable Failure’ or to do other similar pranks. But it is also one of a very vital part of the SEO strategies for companies. Recently I was searching for a different issue while I got [...]

I recently came across an Adsense ad on John Tp’s blog. Here is a screenshot of the same. The advertiser in this case was John Chow, a technology blogger. It is a new concept floating around called ‘IM through Ads’. Why this is interesting is because of the unconventional way to target the audience. Instead [...]

Companies which establish a global presence usually take marketing locally; the very reason why Pepsi makes such a cry about ‘blue’ in India (where the local Cricket team wears blue uniform), but not in say the neighbouring country, Pakistan. But it is normally perceived that such localization is not actually necessary in the Internet industry, [...]

This week, YouTube founder Chad Hurley had set up a storm by announcing that YouTube is planning to share its revenue with its users. This has, over the week, generated so much of a heated discussion about how YouTube is now turning to become the undisputable leader, which it already is, and how this is [...]

Earlier during January, Wikipedia announced that all external links on its websites shall be hyperlinked with a NOFOLLOW tag in order to put a curb on spamming. This means that getting referenced on Wikipedia will not add any ‘Google juice’ to your website, and hence shall not in any way, help in increasing your PageRank. [...]

This week, Jennifer Slegg, author of the blog on Contextual advertising, JenSense announced after her conversation with Brian Axe, the Senior Product Manager of Google Adsense that here on, Google Adsense can be used along with other contextual ads, though under certain specific restrictions. This is indeed a very interesting development since Google had been [...]

In a book titled ’101 Best Dotcoms’ published in 2000, I found an interesting line from the author which went like this: ‘Amongst your favorite search engines like Yahoo, MSN, Askjeeves…‘.Google was simply missing, although it was launched more than two years prior to this. This line, in no way decreases the credibility of the [...]