Blogging is catching up as a profession in the United States, matching up to the attorneys in number. Here are a few numbers to chew Number of bloggers in the USA : 20 million Number of bloggers earning money : 1.7 million Number of people making a living from blogging in USA : 450,000

Podcast has been slowly and steadily getting mainstream in the USA, and the number of podcast listeners as percentage of internet users has been growing. Here is the projection of podcast audience as percent of internet users from 2008 through 2013. 2008 : 9% 2009 : 11% 2010 : 13% 2011 : 14.5% 2012 : [...]

How trustworthy are blogs perceived? An exhaustive global survey provides a dismal picture of blogs as a trustworthy news medium. Here are the percent respondents in some countries of those trusted blogs over other medium for information: Global : 10% Norway : 5% Netherlands : 5% Sweden : 5% Germany : 5% USA : 9% [...]

How influential are blogs in helping the reader make a purchasing decision? Here is the percent of American bloggers who accepted to have been influenced to perform the following actions because of blogs they read: Decide on product or service : 21% Refine choices : 19% Get support and answers : 19% Discover product and [...]

More than one third of American women participated actively or passively in the blogosphere: Participate in the Blogosphere : 36.2% Read and/or post comments on blogs : 21.1% Publish at least one blog post : 15.1%

Any not-so-internet savvy friend would wonder if people actually visit blogs and read them. However, with increase in the number of blogs, the readership is also projected to increase. The following is the growth projection of blog readers; as a percentage of internet users in the US: 2007 : 50% 2008 : 54% 2009 : [...]

Podcast advertising is growing much more than expected. A projection of the advertising spending on podcasts in the American market for 2007 – 2012. 2007 – $165 million 2008 – $240 million 2009 – $310 million 2010 – $360 million 2011 – $400 million 2012 – $435 million

Blogs do not influence a great deal, but it has already started to be seen as a credible source of information by elite consumers as a source of information about a company. The poll conducted in October 2007 shows the most credible sources of information about a company as: Person like themselves – 60% Industry [...]

Do blogs that discuss politics have a loyal following among the American population? Seemingly, it does not. In a recent survey on the popularity of Political blogs among the common American public, more than half (56%) confessed to have never read a political blog. Only 22 percent read it frequently (several times a month). Among [...]

A majority of B2B marketers have still not taken to corporate blogging. 33% feel they are open to this medium but were still experimenting with the medium. 5% did not find any success with corporate blogging as a marketing strategy. 8% of the marketers interviewed were still actively promoting the medium.